One microphone. Highest bid holds it.

The Mic is one website that only one person on earth can post to at any given moment. You take that spot by paying more than whoever has it, and you keep it until somebody pays more than you.

The whole mechanic

  1. Somebody is holding the mic at a price. That price is public and it is the only number that matters.
  2. Beat it by $1 and it is yours, instantly. An unheld mic opens at $1.
  3. No timer. Nothing expires. You hold it for exactly as long as nobody wants it more than you did.
  4. Lose the race, pay nothing. Bids are authorised and only captured if they win.

If you are buying this as advertising

While you hold the mic you get the whole page: your name, your picture, your description and your link, above a feed only you can post to. Views and link clicks are counted publicly, and the resulting CPM is shown on your page — during your run and permanently afterwards. You will know exactly what you paid per thousand impressions, which is more than most places will tell you.

Why it is built this way

A queue is a promise about the future, and promises about the future are where this kind of thing goes wrong. A standing price is a fact. Anyone can check it, anyone can beat it, and nobody has to trust us about what happens next.

The interface is deliberately, boringly familiar. That is the point. You have used this layout ten thousand times, and then you notice there is only one account posting and a price tag on it.

Not affiliated with anyone

The Mic is an independent site. It is not affiliated with, endorsed by, or connected to any social network. It borrows interface conventions, which are free to borrow, and no trademarks, which are not.

The rules, in full →